Channels · 4 min read
Sell on WhatsApp and Instagram from one inventory
80% of Egyptian online shoppers find products on Instagram but want to pay via WhatsApp. You need one inventory that syncs to both without duplicate work.
Do it on numu, step by step
Instagram: put your products in a Meta catalog (Commerce Manager) and tag them in posts and reels, so shoppers tap through and check out on your store. In numu, connect Facebook and Instagram from Channels to answer their messages in one inbox. Don't try to sell inside Instagram DMs at scale — you'll lose orders to message chaos.
WhatsApp: connect WhatsApp Cloud API (not the old Business app). Automate order confirmations, shipping updates and delivery confirmations. Live agents handle exceptions only.
TikTok: add the TikTok Pixel so you can see which sales it brings — treat it as a top-of-funnel channel. Your storefront closes the sale.
Warning: running multiple channels with separate inventory spreadsheets leads to double-selling the last unit. Pick a platform that has a single source of truth and webhook out to all channels.