COD · 5 min read
How to reduce refused COD orders (RTO)
Refused deliveries (RTO — Return To Origin) cost 20–40% of Egyptian COD orders. Every refused order is shipping fee × 2 + re-stocking + damage risk. Here's how to cut it:
Do it on numu, step by step
1. Confirm by WhatsApp before dispatch. A 15-second "Hi, your order is ready to ship — confirm the address?" cuts RTO by 10–15% on its own.
2. Require a deposit for orders above 1,000 EGP. Partial Fawry pre-pay signals commitment and filters out test shoppers.
3. Use a cross-merchant network. Switch on numu's Trust Network: it checks each COD order against refusals at other numu stores, and you review its decisions on the Trust Network page before you ship.
4. Teleport detection — if the shipping address changes by more than 50 km from the shopper's previous order, flag it automatically.
5. Don't block new-to-network shoppers. First-time buyers refuse at normal rates; you don't want to kill acquisition.