Seasons · 4 min read
Setting up a Ramadan campaign that actually ships on time
Ramadan is 60–90% of many Egyptian merchants' annual revenue. It's also the month with the most failed deliveries if you don't plan.
Do it on numu, step by step
Two weeks before: finalize your Ramadan SKUs (عرض ٢ × ١, gift bundles, suhoor/iftar-timed drops). Upload them with Ramadan-specific product photography. Generic product pics underperform seasonal ones by 30–50%.
One week before: lock in shipping cutoffs. Bosta slows 20–30% during Ramadan working hours. Communicate "order by X date for delivery before Eid" loudly on your homepage + WhatsApp.
During: iftar and pre-suhoor are your conversion peaks. Schedule your WhatsApp campaigns and ad spend around them.
Post-Eid: clear seasonal SKUs fast. Don't let Ramadan packaging sit in storage for 11 months.