Branding · 3 min read
Choosing a store name that works in Arabic + English
A good Egyptian store name is pronounceable in both languages, spellable by someone who heard it once, and doesn't conflict with an existing Arabic trademark.
Do it on numu, step by step
Step 1 of 3
Rules of thumb:
• Keep it 2–3 syllables. "Nuqta", "Habibi", "Layla" — easy to remember, easy to type in either script.
• Avoid English puns. Arabic speakers will Google-translate your English name; if the translation is weird, you lose trust.
• Check domain + Instagram + TikTok availability in one pass. If the .com is taken, .app / .store / .eg work fine.
• Test pronunciation with 5 non-designer friends. If they stumble, rename now — rebranding post-launch costs orders.